There seems to be something special about coworking spaces – membership-based workspaces where diverse groups of freelancers, remote workers, and other independent professionals work together in a shared, communal setting.
You must be curious as how coworking is so effective?


Seeing their work as meaningful.

Aside from the type of work they’re doing – entrepreneurs and freelancers choose projects they care about. Also working amidst people doing different kinds of work can also make one’s own work stronger. The variety of workers in the space means that coworkers have unique skill sets that they can provide to other community members. To top it off, it’s not simply the case that a person is going to work; they’re also part of a social movement.

Have more job control.

People can decide whether to put in a long day when they have a deadline or want to show progress, or can decide to take a long break in the middle of the day to go to the gym. They can choose whether they want to work in a quiet space so they can focus, or in a more collaborative space with shared tables where interaction is encouraged. They can even decide to work from home, without repercussion, if they need to meet a repairperson or deal with family needs.

Feel part of a community.

Connections with others are a big reason why people pay to work in a communal space, as opposed to working from home for free or renting a nondescript office. Each coworking space has its own vibe, and the managers of each space go to great lengths to cultivate a unique experience that meets the needs of their respective members. RAD Cowork, for example, is a growing network of Locals. Brian Redfield, who oversees RAD Cowork marketing, community management, and member services, shared with us, “When it comes to cultivating our community at RAD, we’re all about the human element. We consider ourselves as much a hospitality company as we do a workspace provider. We’re constantly facilitating introductions between Locals.”